PPC Calls & Lead Generation
A common misperception is that PPC is only for e-commerce websites, but that’s not the case at all. PPC is a highly effective channel for websites and companies doing lead generation.
Lead generation (often referred to as “lead gen”) is a requirement for businesses that can’t or won’t do business with just anyone. There’s usually a prequalification and information-exchange period that takes place so the company and consumer can make decisions based on information.
The goal of lead gen is to get prospects into the lead-tracking system to begin a contact period in which the company learns more about your needs and qualifications, and you learn more about the company’s products and services.
The ultimate goal is for a sales person to close the deal, so the company gains a new customer. It starts with obtaining basic information, like a name and email address, then progresses to getting more detailed information about the prospect.